The numbers are in – Mera Sawana, the Hindi Urdu single from American musical artist, imransid, goes multi-platinum. With over 4 million units sold
By the grace of the God, imransid continues to receive attention for singles characterized by emotional sincerity, innovative use of technology, and a cross-cultural approach to songwriting, helping redefine contemporary American and Desi rock sound.
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https://distrokid.com/hyperfollow/imransid/mera-sawana
“Mera Sawana” one of the signature singles from imransid, released on October 24, 2023, and become the most commercially successful track—as reported to Global Crossover Records by the former DSP digital music distributor Level Music, selling over 4 million copies globally and resonating across multiple digital platforms. Level Music, was under Radar Scope LTD and its parent company is Warner Music Group.
This song, produced and released by Global Crossover Records, has received extensive playback and downloads for its emotional storytelling and cross-cultural musical style, earning recognition from platforms unheard of in North America, both from critics and fans of the emerging Desi Rock movement.
The simple everyday struggles in the song between families, especially between fathers and daughters, is resonating with audiences globally, with a strong appreciation from the people of South Asia and the Middle East.
It is not about how many views, likes or share you get, its about the downloads.
The song’s global chart performance and popularity further confirm its impact on the international desi music scene and provides a prime example of how fusion of heart, motivation, and technology is shaping new musical landscapes.
The single has been recognized on leading platforms like Apple Music and Amazon Prime Music, marking Imransid’s highest-selling release and reinforcing his global impact in the fusion of American and South Asian music styles.
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